Baselworld is one of the world’s primary trade events for the luxury watch sector. Located in Basel, Switzerland, it’s a global stage for brands launching the latest high-end mechanical timepieces.
For Baselworld 2019, watchmaker Breitling (@Breitling) wanted to showcase its presence there while driving awareness for its latest product releases: the Navitimer 806 re-edition, the Navitimer Automatic 41, the Premier Norton collaboration, and the new Superocean.
To do this it turned to Twitter.
Twitter's targeting capability was used to identify potential customers and industry experts. Breitling was then able to reach them via a Promoted Trend around the hashtag #Baselworld2019.
Breitling and its agency Wavemaker ran Video Website Cards for the watches. This was aligned with global communications activity surrounding their launch. Altogether, Breitling released a 60-second video for a new watch each day over a six-day period.
Each video told the story behind the watch while close-ups of both its interior and exterior were created to emphasise design quality and workmanship.