In 2019, Boots became a proud partner of the five Women’s Football Associations across Great Britain, Northern Ireland and the Republic of Ireland. With England and Scotland both taking part in the FIFA Women’s World Cup in France, it gave @BootsUK the opportunity to connect with sports fans and share positive messages of women’s empowerment.”
Boots UK (@BootsUK) partnered with Sky Sports News (@SkySportsNews) through a Twitter In-Stream Video Sponsorship campaign, enabling @BootsUK to align its brand with highly relevant content and tap into the online buzz surrounding the Women’s World Cup.
They created inspirational pre-roll ads showing female role models from the England and Scotland teams in action, which were then played on daily highlight and discussion videos from @SkySportsNews throughout the event.
By aligning with in-the-moment content, @BootsUK ensured its messages reached fully engaged sports fans, while using non-skippable ads meant audiences saw the whole message.