- 18.1M impressions
- Cost per impression of £1.54
- 1.67% engagement rate
@BirdsEye’s delicious Chicken Dipper campaign was an overall success, proving to be not only its most cost effective in 2020 but also scoring its highest view through for video content that year.
Throughout the campaign, @BirdsEye was in the driving seat, with @zenith planning and executing on a reach of 4,860,838 users across the activation. The campaign went on to achieve over 18.1 million impressions at a cost per impression of £1.54, one of the cheapest achieved by @BirdsEye in 2020.
Sustaining a 1.67% engagement rate throughout, the campaign went down in the record books for @BirdsEye as the highest ever achieved on Twitter. Its success highlights the intrigue and curiosity around the recipe videos that brought the messaging to life.
Finally, the campaign also achieved @BirdsEye’s highest view-through rate of the year at 27.70% with a very low cost per view at £0.02 — cementing the campaign as truly cost-effective success.