#GameChangers Conversational Video generated 2.6 million impressions. During the campaign, @BetStars gained 1,250 followers, a 30% increase in its follower base. @BetStars also acquired 236 new real money accounts, both directly and by retargeting customers it identified through the #GameChangers campaign.
Paul Townley, @BetStars Social Media Manager, says: “As a young brand, we love to be first in our sector to use new, innovative activation tools. Having only launched our social media feeds in late 2015 to get to work with Twitter on this and get the results we achieved was a big success.
“Twitter’s Conversational Ads were a perfect fit for our Game Changers campaign. They allowed us to bring our brand message right to the heart of the football debate on Twitter and have customers extend it into their own networks. Football fans love a good debate and we were delighted with both the reach and engagement we achieved with the BetStars brand during Euro 2016.”