Best in Class

#BestOfTweets: Some of the most creative MENA campaigns on Twitter

From the Video Website Card of Samsung Mobile Arabia to the Instant Unlock campaign of Nestlé SHSH Pakistan, see the latest campaigns that stood out for their creativity on Twitter in the MENA region.


For its new #GalaxyNote8, Samsung Mobile Arabia (@SamsungMobileME) used a Twitter Video Website Card to entice customers to be the first to own the phone and pre-order it online.

TRESemme NYFW Sponsorship through Sayidaty

TRESemme Arabia (@TRESemmeArabia) chose the In-Stream Sponsorship of NYFW content through @sayidatynet — the first of its kind in the region. As the lead sponsor of NYFW, @TRESemmeArabia’s objective was to drive association with the event and engagement with local women in MENA by sponsoring Periscope Live Streams.


OSN Sports (@OSNSports) ran Twitter Instant Unlock and Conversational Cards to leverage the #MayweatherMcGregor fight. The result was great, engaging content asking users to vote for the best fighter and unlock both fighters’ greatest moments.

#SayYas to #EID

In order to increase the awareness of its #SayYas to #EID campaign, engage with its users, and drive foot traffic to the parks, Yas Island (@yasisland) used Promoted Trend Conversational Cards and Twitter Instant Unlock for a winning campaign.


@Roznamah_sa is the entertainment calendar of Saudi Arabia. To promote the #EID events, @Roznamah_sa chose a Twitter Video Website Card showcasing 26 events in 13 cities, where users also had the opportunity to download and save the calendar PDF file.


Nestlé SHSH Pakistan (@SHSHPK) wanted to maximise its #First1000Days of life campaign and create awareness for young moms through engaging content using Twitter Videos, Instant Unlock, and Conversational Video Cards.


With a complete focus on Twitter Video, Pepsi Pakistan (@pepsipakistan) created a great competitive spirit by giving its followers in Pakistan the chance to vote for their favourite band from the #PepsiBattleoftheBands show.

You can find all these campaigns in our video:

  • Retail
  • Pakistan
  • Kuwait
  • Creative Canvas
  • Egypt
  • FMCG
  • Lebanon
  • Turkey
  • Sports
  • Oman
  • Best in Class
  • United Arab Emirates
  • Saudi Arabia
  • Bahrain

Related content