Fast-growing Bank AlJazira (@BankAlJazira), one of Saudi Arabia’s leading Shari'ah-compliant financial institutions, sought an innovative way to promote its Multi-Currency Card at scale.
Meanwhile, the General Sports Authority of Saudi Arabia (@gsaksa) was planning a historic event: It invited football teams AC Milan and Juventus to play the final of the Italian Supercoppa at Jeddah's Al-Jawhara Stadium. To make the game accessible to all of the Kingdom’s football fans, @gsaksa would live-stream the event on Twitter.
@BankAlJazira saw an opportunity to connect its brand to the Supercoppa excitement, reaching football fans at a time when they were highly engaged and receptive.
Having found success with a range of Twitter products in the past, @BankAlJazira decided to try In-Stream Video Sponsorship Ads. The bank targeted its audience with pre-roll before @gsaksa’s premium video, which featured exclusive content such as behind-the-scenes footage, highlights, and interviews.
This put @BankAlJazira’s Multi-Currency Card at the heart of the Supercoppa excitement, and aligned it will football stars like Juventus player Cristiano Ronaldo.