Bank AlJazira (@BankAlJazira), financial services provider based in Saudi Arabia, turned to Twitter to relaunch its loan product “Dinar Buy Out”, seizing the opportunity to raise awareness amongst an engaged target audience interested in switching loan providers.
@BankAlJazira looked to Twitter’s broad portfolio of tools to ramp up engagement, breaking the campaign into three stages. The strategy focused on educating customers on the ‘buy out’ offer, driving awareness among new potential customers and converting Twitter engagements to sales.
The campaign kicked off with a series of educational Image Ads, driving the audience to the @BankAlJazira website to learn more about the offer and submit applications. Building on the first wave of the campaign, @BankAlJazira then deployed a Twitter Trend Takeover, placing the offer in the spotlight for a full day in the Saudi market to further boost awareness.
With high impression numbers from the Takeover, and the conversation about Dinar Buy Out growing on Twitter, @BankAlJazira nurtured engagement with proactive follow-ups to questions, queries, and comments left by intrigued Tweeters.