Bank AlJazira (@BankAlJazira) launched its Ajwaa credit card in 2015, offering great rewards and the best air miles conversion in the Saudi market. When sign-ups and use of the card lagged behind the bank’s expectations, it turned to Twitter to engage a nationwide audience.
To raise awareness of the Ajwaa card at scale, @BankAlJazira ran a First View with Promoted Trend. This gave @BankAlJazira’s video the top ad spot on Twitter in Saudi Arabia for a full day, while its campaign hashtag سهلناها_عليك_مدى_الحياة# (“We made it easy for you for life”) featured as a top trend.
@BankAlJazira took a two-phased approach, first focusing on Ajwaa’s features and benefits, and then encouraging people to apply for the card, activate it, and start enjoying their air miles.