The videos attracted more than 6.8 million views (vs the KPI of 1 million) with a 45% completion rate (vs the KPI of 25%).
Additionally, @AudiUK partnered with third-party research company Nielsen to measure the impact of the campaign. Analysis showed that among those viewing the video content (3+ seconds), there were significant uplifts in all metrics.
This included a 34-point increase in ad recall for @AudiUK, and a seven-point increase in consumer favourability towards the brand.
There was also a 7-point increase in familiarity with the Audi Aftersales programme among users who were both exposed to and engaged with the campaign.
Another boost, among those who recalled the tweets, came with a 23-point increase in the proposition that Audi Centres have high-quality technicians.