Chinese gaming company ONEMT Limited was launching its new mobile game, Revenge of Sultans (انتقام السلاطين), in the Middle Eastern market. The app provider turned to Twitter to find tech-savvy users who were also keen gamers.
ONEMT created the username for Revenge of Sultans, @EntkamElSlaten, to increase awareness by showcasing news updates and imagery from the game. To increase downloads, App Cards allowed users to easily install the game on their mobile device. To reach its core market of gamers, ONEMT used interest and keyword targeting as well as tailored audiences and username targeting across Saudi Arabia, United Arab Emirates, Kuwait, and Qatar.