Here’s how some brands in MENA took part in #FeminineArabic (أتحدث_بالمؤنث#)

@stcpay_ksa

stc pay (@stcpay_ksa) participated with a message around the importance of women for the future.

@adidasMENA

In line with #FeminineArabic, Adidas (@adidasMENA) launched their first ever full cover swimwear campaign which celebrates how water accepts everyone unconditionally. Adidas celebrates the debut of the full cover collection to include a burkini offering as part of a wider campaign designed to encourage women everywhere to participate and feel more welcome in water regardless of their cultural background, social hurdles or individual challenges.

@MastercardMEA

Mastercard Middle East & Africa (@MastercardMEA) created a video featuring Arabic words in the feminine form, to shed light on leaving no one behind, to connect everyone to Priceless possibilities.

@ZainKSA

Zain Saudi Arabia (@ZainKSA) changed its Twitter header photo and drove conversation with its female gaming audience.

@SamsungSAUDI

Samsung Saudi Arabia (@SamsungSAUDI) pledged to use #FeminineArabic when addressing its female Twitter audience in KSA, and initiated a conversation about the topic with its followers, aiming to increase awareness of the initiative. 

@NissanSaudi

Nissan Saudi Arabia (@NissanSaudi) has consistently supported females over the years with the SheDrives campaign, which celebrates the determination and relentlessness of the Saudi female spirit. In line with #FeminineArabic, Nissan reiterated its support for women while resurfacing its SheDrives initiative.

Microsoft & Xbox

Microsoft UAE (@MicrosoftUAE), Microsoft Egypt (@MicrosoftEgypt), Microsoft Saudi (@Microsoft_Saudi), and Microsoft Qatar (@MicrosoftQatar), along with Xbox Gulf (@XboxGulf) and Xbox Saudi (@Xbox_Saudi), engaged in a discussion to support the launch of the update.

@VisitAbuDhabiAR

Visit Abu Dhabi (@VisitAbuDhabiAR) addressed its female audience while inviting them to share their favourite moments in Abu Dhabi.

@puckarabia

Puck Arabia (@puckarabia) reworked its tagline which historically used the masculine Arabic word for ‘Chef’ (شيف), to flip through common female Arabic names.

@Mobily

Mobily (@Mobily) addressed its female audience exclusively in the feminine form of Arabic while offering a special promotion.

@ArabiaGalaxy

Galaxy Arabia (@ArabiaGalaxy) participated by tweeting its #CHOOSEPLEASURE hashtag next to #FeminineArabic, in line with its purpose to empower women to pursue their own pleasure.