Twitter’s new Arabic language setting, Arabic (Feminine), launched on June 15th, 2021
Here’s how some brands in MENA took part in #FeminineArabic (أتحدث_بالمؤنث#)
stc pay (@stcpay_ksa) participated with a message around the importance of women for the future.
In line with #FeminineArabic, Adidas (@adidasMENA) launched their first ever full cover swimwear campaign which celebrates how water accepts everyone unconditionally. Adidas celebrates the debut of the full cover collection to include a burkini offering as part of a wider campaign designed to encourage women everywhere to participate and feel more welcome in water regardless of their cultural background, social hurdles or individual challenges.
Mastercard Middle East & Africa (@MastercardMEA) created a video featuring Arabic words in the feminine form, to shed light on leaving no one behind, to connect everyone to Priceless possibilities.
Zain Saudi Arabia (@ZainKSA) changed its Twitter header photo and drove conversation with its female gaming audience.
Samsung Saudi Arabia (@SamsungSAUDI) pledged to use #FeminineArabic when addressing its female Twitter audience in KSA, and initiated a conversation about the topic with its followers, aiming to increase awareness of the initiative.
Nissan Saudi Arabia (@NissanSaudi) has consistently supported females over the years with the SheDrives campaign, which celebrates the determination and relentlessness of the Saudi female spirit. In line with #FeminineArabic, Nissan reiterated its support for women while resurfacing its SheDrives initiative.
Microsoft & Xbox
Microsoft UAE (@MicrosoftUAE), Microsoft Egypt (@MicrosoftEgypt), Microsoft Saudi (@Microsoft_Saudi), and Microsoft Qatar (@MicrosoftQatar), along with Xbox Gulf (@XboxGulf) and Xbox Saudi (@Xbox_Saudi), engaged in a discussion to support the launch of the update.
Visit Abu Dhabi (@VisitAbuDhabiAR) addressed its female audience while inviting them to share their favourite moments in Abu Dhabi.
Puck Arabia (@puckarabia) reworked its tagline which historically used the masculine Arabic word for ‘Chef’ (شيف), to flip through common female Arabic names.
Mobily (@Mobily) addressed its female audience exclusively in the feminine form of Arabic while offering a special promotion.
Galaxy Arabia (@ArabiaGalaxy) participated by tweeting its #CHOOSEPLEASURE hashtag next to #FeminineArabic, in line with its purpose to empower women to pursue their own pleasure.