Twitter’s new Arabic language setting, Arabic (Feminine), launched on June 15th, 2021

Here’s how some brands in MENA took part in #FeminineArabic (أتحدث_بالمؤنث#)


stc pay (@stcpay_ksa) participated with a message around the importance of women for the future.


In line with #FeminineArabic, Adidas (@adidasMENA) launched their first ever full cover swimwear campaign which celebrates how water accepts everyone unconditionally. Adidas celebrates the debut of the full cover collection to include a burkini offering as part of a wider campaign designed to encourage women everywhere to participate and feel more welcome in water regardless of their cultural background, social hurdles or individual challenges.


Mastercard Middle East & Africa (@MastercardMEA) created a video featuring Arabic words in the feminine form, to shed light on leaving no one behind, to connect everyone to Priceless possibilities.


Zain Saudi Arabia (@ZainKSA) changed its Twitter header photo and drove conversation with its female gaming audience.


Samsung Saudi Arabia (@SamsungSAUDI) pledged to use #FeminineArabic when addressing its female Twitter audience in KSA, and initiated a conversation about the topic with its followers, aiming to increase awareness of the initiative. 


Nissan Saudi Arabia (@NissanSaudi) has consistently supported females over the years with the SheDrives campaign, which celebrates the determination and relentlessness of the Saudi female spirit. In line with #FeminineArabic, Nissan reiterated its support for women while resurfacing its SheDrives initiative.

Microsoft & Xbox

Microsoft UAE (@MicrosoftUAE), Microsoft Egypt (@MicrosoftEgypt), Microsoft Saudi (@Microsoft_Saudi), and Microsoft Qatar (@MicrosoftQatar), along with Xbox Gulf (@XboxGulf) and Xbox Saudi (@Xbox_Saudi), engaged in a discussion to support the launch of the update.


Visit Abu Dhabi (@VisitAbuDhabiAR) addressed its female audience while inviting them to share their favourite moments in Abu Dhabi.


Puck Arabia (@puckarabia) reworked its tagline which historically used the masculine Arabic word for ‘Chef’ (شيف), to flip through common female Arabic names.


Mobily (@Mobily) addressed its female audience exclusively in the feminine form of Arabic while offering a special promotion.


Galaxy Arabia (@ArabiaGalaxy) participated by tweeting its #CHOOSEPLEASURE hashtag next to #FeminineArabic, in line with its purpose to empower women to pursue their own pleasure.

  • Oman
  • Qatar
  • Best in Class
  • Kuwait
  • United Arab Emirates
  • Egypt
  • Bahrain
  • Saudi Arabia

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