Go beyond simple demographics.
Twitter’s audience is leaned-in, influential and passionate, with a variety of interests. So being able to target audiences based on a number of parameters — interests, demographics, operating system, brands they follow and a variety of other variables — means your content is targeted to the right people. This also ensures that campaigns resonate, content sees high engagement and ads perform brilliantly in the moments that matter most.
Twitter's audience insights dashboard includes valuable insights about the general Twitter audience, your followers, and the people who have engaged with your Tweets. You can also identify new, relevant audiences to target for upcoming campaigns. The dashboard even provides aggregate information on user demographics, interests, lifestyle, and purchasing behaviours — all sourced from user-supplied data, app-supplied data, Twitter internal models, and partner-generated data.
People aren’t one-dimensional — your advertising shouldn’t be either.
Strategies to help you face this challenge