12. Create a search column. If you prefer a graphical interface, a lot of the search operators above are also available in Tweetdeck.
To take advantage of it open a column and click search. Enter a search term or just “” if you want to narrow down on a particular handle
If you entered the latter, the column’s dropdown menu lets you filter Tweets on location, content type i.e. video, gifs, polls just about any type of content you can find on Twitter.
In addition, other options include filtering by author (verified), members of a list, or even yourself.
13. Create a List. Lists allow you to keep track of influencers and news sources in one feed.
Moreover, Lists are shareable. If your brand is focused on a particular niche, you can keep that community up to date with what's happening.
Although Lists are available in the main application, they are well suited to Tweetdeck.
14. Collections. Similar to lists, Collections allow you to collect Tweets and add them to a group.
Tweetdeck allows you to drag the Tweet into the collection. It is even possible to embed it on your site.