Research
Best in Class: Twitter Ramadan 2020 marketing campaigns
Brand communication took a special turn through Ramadan this year.
These Twitter marketing campaigns around the Holy Month show how brands in the Middle East and North Africa have connected with the conversation on our platform.
Almarai - Be Optimistic
Almarai (@almarai) got into the spirit of Ramadan with the brand’s message of maintaining hope and positivity through challenging times. The emotional story which unfolded through a Promoted Video, is of a family looking optimistically towards what the future holds.
Bank AlJazira - Online Charity
Bank AlJazira (@BankAlJazira) connected with Ramadan this year using a Promoted Video that encourages people to be thoughtful during the Holy Month, and be charitable through the bank’s online channels. The message ties in with the need for people to stay home whilst still contributing to the community.
Bupa Arabia - Family Time
Bupa Arabia (@BupaArabia) stays at home in their Ramadan campaign. With healthcare at the forefront of our times, Bupa Arabia reminds people of the joys of being with family. The Promoted Video was viewed around the region millions of times.
Dominos KSA - Pizza For Good
Dominos KSA (@DominosKSA) ticks off the right boxes in this campaign that calls upon peers and fans to engage in doing good. The brand Tweeted an image of the invitation to launch Pizza For Good, followed by an instructional Promoted Video on how to be part of the initiative.
Omantel - Celebrate safety
Omantel (@Omantel) tunes into the celebrations with Humood Al Khuder and a host of Arab musicians from around the region in this Eid Al Fitr song performed remotely by all involved. Omantel’s positive and uplifting tone reached people through a Promoted Video to remind everyone about the importance of staying in.
STC KSA - Ramadan Is Alive
STC KSA (stc_ksa) goes for a sharp contrast in showing the world we used to know and the one we now live in. To remind people how fragile life can be whilst celebrating life itself, at home, STC used a Promoted Video to show how it can enrich daily lives during the Holy Month and beyond.
Telecom Egypt - Our society
Telecom Egypt (@telecomegypt) reached out to its audience on Twitter through an inclusive message, sharing the responsibility of everyone’s role to help keep one another safe and healthy. The brand uses this time of reflection and giving to bring people together in a sense of unity. The short musical piece reached Telecom Egypt’s audience through Promoted Video.