The Twitter trends shaping culture.


Gone are the days of just getting by. Collectively, we’ve moved past the idea of “wellness” being a buzzword, instead digging deep into what personal health and wellbeing actually looks like day-to-day.

Image of person swimming to showcase "wellbeing"

Self-care is an ongoing journey

We’re being more proactive in how we care for ourselves and others. Read on for the conversations that matter within this trend — then download the full report for a deeper dive.

Tweet about detoxing your life from @Beautys_Element
Image of person to represent self-care

COVID-19 brought conversations about health front and centre. 
The ongoing pursuit of personal wellness has motivated an increase in mentions of “self-care.”


Growing recognition and appreciation for mental health has seen more open conversation, often centred around awareness days, with COVID driving a more always on dialogue. Conversation around kindness has increased 214%.


Here are the key conversations:

Background image for "Mind Matters" showing two people on the beach

Mind Matters

Recognising the need to prioritise one’s mental health has opened up a new, frank dialogue around self-esteem and self-love as a journey, not a destination. Mentions of “mental health” have increased +25%.

Tweet about mental health from @AyeYoMommie

Whole Self Health

Exploring a healthier mind-body connection has created a supportive community centered around discovery, sharing, and positivity. Conversations around natural, whole-body approaches to health are on the rise.

Communities of Care

They say it takes a village — and the more we focus on our personal health, the more aware we become of the healthcare needs of those around us. Conversations around caring for people in local communities has grown +189%.



Image of one person resting their head on a friend to showcase "Communities of Care"

What the conversation means.

It all adds up to building the cause for care.

Get the full report

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See all the trends.

Source: Black Swan Data and CrowdDNA, commissioned by Twitter, The Conversation: Twitter Trends, Data period: Dec 2018 through Nov 2020, UK; Growth stats calculated from a linear trend line of monthly Tweet volumes.

Disclaimer: During this same period, overall Tweet volume has increased, and could be considered a contributing factor to the volume increases for topics cited throughout the report.