The Twitter trends shaping culture.

One Planet

How people talk about our world on Twitter is changing. Learn how your brand can help drive the conversation for a more sustainable future.

Image of person and sunflowers to showcase "One Planet"

Action begins with accountability

Conversations about sustainable living and “greener” solutions are changing. Read on for the conversations that matter within this trend — then download the full report for a deeper dive.

Tweet about wanting to not harm the environment by @dkkaitlynn
Image of person holding green vegetables

Conversation motivates change. Mentions of the environment are becoming more focused on our local surroundings.

How we think about our connection to the earth is evolving. More than ever, people are aware of how individual choices add up and impact our planet.


Here are the key conversations:

Sustainable Self

Who we are is reflected in how we live. Working toward a greener future, more people are talking about finding sustainable paths towards “clean” living, with a +19% increase in conversation about being more eco-friendly.

Image of person on a bike to depict "Sustainable Self"
Image of windmills to depict "Clean Corporations"

Clean Corporations

People are demanding more from those with power. Concerns about plastics are still on the rise, with a +25% increase in conversation around irresponsible packaging.

Tweet about building a better future through sustainability from @LouisCo61837088

Next to Nature

From national and city parks, the desire to enjoy and nurture our immediate surroundings is growing, with +125% increase in conversation around #NaturePhotography.

What the conversation means.

It all adds up to 
the desire to do better.

Get the full report

Cover page for the Twitter Trends full report

See all the trends.

Source: Black Swan Data and CrowdDNA, commissioned by Twitter, The Conversation: Twitter Trends, Data period: Dec 2018 through Nov 2020, UK; Growth stats calculated from a linear trend line of monthly Tweet volumes.

Disclaimer: During this same period, overall Tweet volume has increased, and could be considered a contributing factor to the volume increases for topics cited throughout the report.