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The Twitter trends shaping culture.

Everyday Wonder

Fascinated with what’s beyond our own world, people are increasingly searching for deeper meaning on Twitter. Lead with positivity to help them escape or elevate the everyday.

Image of person rock climbing and staring into the distance to showcase "Everyday Wonder"

A wonder-filled world

Increasingly, people are sharing their desire to escape and explore. Read on for the conversations that matter within this trend — then download the full report for a deeper dive.

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Tweet from @Michelle_Maya "I’m a #humanistbecause it all starts with caring for each other. And after that, pursuing truth and finding wonder in the universe. These things give my life meaning."
Image of person to represent a wonder-filled world

Curiosity builds perspective. As we look up and out around us, conversations around spirituality, the cosmos, and the meaning of life are steadily growing.

More people are daring to dig deeper. There’s a growing search for passion and meaning, fueled by a desire to explore beyond our immediate surroundings. Mentions of meaning and wonder within the universe have increased +36%.

 

Here are the key conversations:

Image of person practicing yoga to depict "DIY Spirituality"

DIY Spirituality

Driven by ideas of karma, solitude, and energy healing, conversation around alternative and personal approaches to spirituality has increased +33%.

Image of person practicing yoga to depict "DIY Spirituality"
Tweet about only wanting to be surrounded by positive energy from @TarotByB

Imaginative Escapism

Fantasy gaming, cosplay, sci-fi, and superhero culture offer ways for people to lose — and find — themselves in worlds beyond their own. Conversations about imaginative escapism have increased +16%.

Image showing cosplayers in costume to depict "Imaginative Escapism"

Infinite horizons

Curiosity about life beyond our planet is driving deeper interest in astronomy and space travel.

What the conversation means.

It all adds up to the search for deeper meaning.

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Cover page for the Twitter Trends full report

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Source: Black Swan Data and CrowdDNA, commissioned by Twitter, The Conversation: Twitter Trends, Data period: Dec 2018 through Nov 2020, UK; Growth stats calculated from a linear trend line of monthly Tweet volumes.

Disclaimer: During this same period, overall Tweet volume has increased, and could be considered a contributing factor to the volume increases for topics cited throughout the report.