Meanwhile, as homebound activities took off, it was baking that clearly won the top spot — and bread was the nation’s favourite. There was a 58% increase in unique Tweets about bread compared to the previous year, and the bread emoji was used 50% more. When they weren’t pottering in the kitchen, Brits were socialising on Zoom calls.
As Zoom took off, there were 1M unique Tweets related to the platform in 2020, a whopping 1,179% increase over the previous year. But Brits were up for more than chats. As they took to Twitter to highlight their newfound pastime, Zoom board game meetups were king, as highlighted by a 210% increase in unique Tweets, followed by quizzes which saw an 86% increase.
Sadly, while digital lives took off it looks like dating lives suffered, with the dating emoji declining by 80% this year compared to the previous — but as we have seen, that love was channelled elsewhere.