In a time of upheaval, many brands are asking themselves the hard questions.
Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither? What’s the best way to stay agile in the face of uncertainty?
At Twitter, we’ve seen how conversations can make a difference. We’ve been humbled and inspired by the brands who have stepped up over the past few months to lead the way for others. We’ve also seen that conversations can drive business results for your brand. According to a recent Twitter study, a 10% increase in brand conversation could increase brand sales revenue by up to 3%.1
1. Source - Twitter Meta Analysis: Measuring the impact of Earned Conversation, Neustar MMM (2019) Note: This represents Max value per 10% increase = 2.6%; Min value = 0.02%