Research

Closer communities

Physically isolated in lockdown, we found some lovely ways to come together. We reconnected with local and digitally distributed communities. We also showed appreciation and gratitude through support for others with #ClapForCarers.

There were many moments on Twitter showing people befriending vulnerable neighbours and communities uniting through dance and music moments. We also saw marginalised groups like #LGBTQ and #BlackLivesMatter coming together.

Tags
  • Research
  • Tech B2B
  • United Kingdom
  • History In the Tweeting

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