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History in the Tweeting
Within the space of a few months, our world has dramatically shifted in what has been a defining moment in our lives.
To gauge what happened Twitter embarked on a research project looking at billions of Tweets. We found seven behaviours that emerged or accelerated in lockdown. These paint a picture of what people have been experiencing, and may inform how they move forward. This is what our analysis of millions of conversations told us.
Key results
250 million Tweets
worldwide expressing gratitude, up 26% from February to March
Data retrieved June 2020 & Twitter Internal, 3 day moving average, Tweets with keywords in English, Spanish, Portuguese & Japanese
+65%
say that after lockdown, they’ll feel more comfortable saying no to social events that they don't feel like going to
Sources: Brandwatch, UK. 23rd March - 28th May 2020. Data retrieved June 2020 & Twitter Insider, Survey of 1028 Twitter users in the UK, in field 15th June - 19th June 2020
42%
of people who use Twitter believe normalising WFH is a societal silver lining
Source: Brandwatch, UK only, 23rd March - 28th May. Retrieved June 2020 & Twitter Insider, Survey of 1028 Twitter users in the UK, in field 15th June - 19th June 2020
66%
of the people who use Twitter surveyed said their mood has been much more changeable during lockdown
Sources: Brandwatch, UK. 23rd March - 28th May 2020. Data retrieved June 2020 & Twitter Internal, UK. March 23rd - May 28th 2020. Retrieved June 2020 & Twitter Insider, Survey of 1028 Twitter users in the UK, in field 15th June - 19th June 2020
74%
said they take more pleasure in the small things that make them happy at the moment
Sources: Brandwatch, UK. 23rd March - 28th May 2020.
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