Gaming is on X
The gaming community is full of passion and power.
To get a sense of the scale of the gaming conversation on X, you only have to look to the recent launch of the Playstation 5. With over two million posts around the launch, this was a significant moment that many gaming fans were excited about. This was further reflected in the sheer number of people involved in the conversation with more than 980K unique authors posting.
Key results
+34%
Of gamers on X are women
Global Web Index, UK, June 2019
39%
increase in gaming post volume during lockdown
Source: Source: YouGov Profiles, UK, 2020-03-29, Target Group description: Social networks - used last month is X (n. 93036); Control Group.
2M
posts around the launch of the Playstation 5.
X internal data
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