The gaming community is full of passion and power.
To get a sense of the scale of the gaming conversation on Twitter, you only have to look to the recent launch of the Playstation 5. With over two million tweets around the launch, this was a significant moment that many gaming fans were excited about. This was further reflected in the sheer number of people involved in the conversation with more than 980K unique authors Tweeting.
Of gamers on Twitter are women
Global Web Index, UK, June 2019
increase in gaming Tweet volume during lockdown
Source: Source: YouGov Profiles, UK, 2020-03-29, Target Group description: Social networks - used last month is Twitter (n. 93036); Control Group.
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