Using Periscope and Twitter helped @TurkishAirlines reach more than 10,300 users and rack up more than 154,406 likes. Replays of the broadcast were viewed by an additional 14,967 users and generated a further 138,373 hearts. The Periscope story was picked up by many digital marketing and news aviation websites. The project reached a total audience of 4.5 million people. This helped @TurkishAirlines gain 5,000 new followers as well.