Conversations on Twitter play a unique and impactful role in consumer purchasing decisions, and Tokopedia’s experiment with SVO showed that with the right execution, Tokopedia could achieve excellent results by driving quality traffic among their valuable audience.
At 1380% improved cost-per-site-visit and 234% improved site visit rate (compared to usual link clicks in their campaigns), there’s no denying that SVO is the right tool for @Tokopedia over the long term.
When it came to cost efficiency, @Tokopedia also saw a 27% drop in cost-per-purchase and 7X higher click-throughs on the ads, altogether improving efficiency by 52%.
The success of the campaign highlights the power of Twitter’s SVO solution: its ability to help @Tokopedia to drive people to buy.
*Cost per order (or cost per purchase) is the cost of internet advertising divided by the number of orders