Bollywood lives in every Indian and is a popular conversation starter across the country. No occasion, moment, mood, or emotion is complete without the right filmy music. @SpotifyIndia, the music streaming app, understood this cultural staple and celebrated it with Bollywood buffs.
The brand turned to Twitter to bring the filminess of its Bollywood-crazy audiences to life through the #DilFilmySunoFilmy campaign.
Twitter has a strong community of music lovers and enthusiasts. It’s a place where the musically minded come to discover and talk about their current favourites. Leveraging this audience’s love for Bollywood and music, @SpotifyIndia chose to bond with them on Twitter and engage their melodic minds with the #DilFilmyQuiz, where people could answer some fun questions and reveal their filmy characters.
The #DilFilmySunoFilmy campaign focussed on connecting with the music community around their love for Bollywood music and uplifting various Bollywood playlists available for listeners on @SpotifyIndia. The brand partnered with Twitter to achieve these two objectives and strike a conversation with audiences and encourage their participation.