The gaming community around the world comes to Twitter to talk about the biggest moments as game publishers dropped new games, tips and tricks, or just players having conversations amongst themselves.
There are more than 2.4 BILLION Tweets about gaming, up 14% year over year, and a more than 10x increase from 2017.
Being the #1 most Tweeted about the game on Twitter in 2021, Genshin Impact (@GenshinImpact) turned to Twitter to celebrate its first anniversary to drive engagements with its gaming community beyond the game.
Genshin fans are obsessed about the characters, from ritual creation to fortune slips, the #GenshinAndMeHBD campaign focused on a series of character-branded emojis, sharing of their favorite anniversary moments and exclusive character wallpapers.
By partnering with Twitter, the brand was able to strike a conversation with its gaming community and drove engagements via these anniversary goodies.