@KathmanduGear saw results on Twitter that exceeded those from previous campaigns and other platforms. The campaign achieved over 60,000 video views, with a 30% view-to-completion rate — 15% higher than average across all social media platforms. Site visits from Twitter users were high in quality, with time spent on site 67% longer than in previous campaigns. Cost per view (CPV) for the best performing video was $0.05. The company credits its success to Twitter’s targeting tools for connecting its content to the right audience.