@riyadbank is one of the largest financial institutions in Saudi Arabia. It realised there was an opportunity to engage with a younger audience by creating a recruitment campaign went beyond the traditional job application route.
The bank decided the best way to do this was to challenge the reliance on CVs and to enable creative candidates to stand out. But beyond this, it also targeted major change in terms of how recruitment worked in the country.
Riyad Bank realised the applicants the challenge for applicants and recruiters in judging a candidate through the traditional CV or resume.
So it decided to give applicant the chance to get a job in its marketing and technology departments by applying through Twitter. To do this, people were asked to apply through a hashtag with an example of their own creativity, such as a video.
The campaign was launched via a Promoted Video.