In celebrations, the more the merrier. @OnePlus_IN’s campaign did just that by throwing a one-of-its-kind bash offline and hyping its community of fans online.
The campaign was well-received by the people on Twitter in India. In only 3 days, @OnePlus_IN’s conversation card Tweet, inviting audiences to convert their Tweets to Confetti, garnered more than 53K engagements and 3M+ impressions. People also loved the brand’s creative asset on launch day, and it ultimately garnered around 14.7M impressions, 180K engagements, and 4.2M video views.
The #OnePlus10T campaign successfully spread smiles and by the end of the campaign, it received a positive and neutral sentiment of 96%. By capitalising on the new experience of Tweet confetti activation and interactive engagement strategies, the brand also increased Share of Voice (SoV) and brand association during its campaign.