With a 97% growth in TV ratings this year, the Indian Super League is an emerging football league that has garnered a large viewership since its inception. This season, owing to social distancing amidst the ongoing pandemic, football fans across the country couldn’t make it to the final match of the Indian Super League, but with Twitter it was made possible for spectators to join in the triumph of the winning team, from the comfort of their homes. The Indian Super League teamed up with Twitter to create a perfect opportunity for a memorable celebration that would be remembered for years to come. Here’s how it panned out.
The Indian Super League launched the #TrueLove campaign on Twitter inspiring and encouraging people from across the nation to showcase their love for their favourite teams for the finale between ATK FC and Chennaiyin FC.
#TrueLove heightened the passion of football fans as it gave them a chance to take their stadium cheer online. The campaign received an overwhelming response from fans across the country, with thousands of Tweets sent in support of the teams.
In a thrilling finale, ATK FC rose to be the champions and the classic celebration during the trophy-lifting ceremony was given a Tweet makeover, in the form of physical Tweets showered as confetti on the winning team, making it a one-of-a-kind on-ground experience. The #TrueLove camapign bought the fans closer to the players even though they couldn't make the trip to the stadium.