Berniaga.com (@OLXID_Care), one of three leading online classified sites in Indonesia, was looking to boost its competitive position. Although online buying and selling of used items is relatively new in the country, the potential is huge. @OLXID_Care wanted to conduct a campaign to promote word-of-mouth, increase the number of app installs and generate brand awareness. The ultimate goal was to make @OLXID_Care the #1 choice in Indonesia, for both buyers and sellers.
@OLXID_Care used Twitter’s mobile app promotion suite to launch its first Twitter campaign targeting users in Indonesia. Promoted Tweets with the app install card included images and a button, allowing users to download the application in one click.
As close to 80% of Twitter users access the platform from a mobile device, @OLXID_Care saw this as a great opportunity to boost its app installs and increase engagement. The brand used keywords and interest targeting based on popular products to ensure Promoted Tweets reached a relevant audience.