@DisneyPlusHS’s use of creative assets and Twitter ad products were a hit with Twitter’s audience! On the premier day of the show itself, the creatives generated 17.5M impressions, 208K engagements, and 3.6M video views. The use of Auto Response to send personalised Tweets from @ajaydevgn’s Twitter handle also received raving reviews from fans, who felt closer to the superstar and more connected to the show.
During the campaign, fans were eager to engage with Rudra related content and wanted to stay updated in real-time. Ultimately, more than 93K Twitter users leveraged the ️ to Remind campaign — making it one of the best-performing campaigns in the media and entertainment space.
The campaign also received an overwhelmingly high response on Twitter, with a 97% positive & neutral sentiment during the series launch and showcasing the massive potential of brands to launch effectively on the platform.