One of India’s most anticipated e-commerce events, the @Flipkart’s Big Billion Days Sale, is an annual treat for all shoppers. Last year, Flipkart won hearts and customers through its Emoji Engine idea — an #OnlyOnTwitter campaign that paired a unique emoji with an attractive offer. Riding high on this success, Flipkart wanted to make a splash with its growing audience during the Big Billion Days Sale in 2021 as well.
But the brand faced a challenge: how could it address the unique needs of its very diverse audience?
No stranger to innovation, @Flipkart partnered with Twitter’s brand strategy team, NEXT, to launch the BBD Personal Shopper activation — becoming the first brand to use Promoted Moments in the E-commerce category. Seeking to connect with its shoppers, @Flipkart also turned to Twitter to interact with them in new and meaningful ways.
@Flipkart’s multi-pronged strategies stimulated sustained buzz around its sale and galvanized its consumer base. So, how did this magic happen?
The brand personalized each aspect of its campaign. It kicked off #BigBillionMuqabla with unique branded emoji and followed it up with a Promoted Moment to increase brand visibility. This strategy, in particular, was designed to help users unlock special deals and offers based on their preferences and selections.