@DiscoveryIN exceeded its goals with a total of 3.89 million trend impressions and 2,200 hashtag mentions, 13 times more than the daily mentions of #NakedAndAfraid. With First View boosting its Promoted Video, @DiscoveryIN received a significantly expanded reach of 213,000 video views and an overall engagement rate of 8%. This is more than three times the industry average. Momentum from the campaign persevered for more than two weeks after it ended, drawing more than 1,000 daily new followers for @DiscoveryIN. In total, the campaign brought more than 40,000 new followers.