Baselworld is one of the world’s primary trade events for the luxury watch sector. Located in Basel, Switzerland, it’s a global stage for brands launching the latest high-end mechanical watches.
For Baselworld 2019, watchmaker Breitling (@Breitling) wanted to showcase its presence there while driving awareness for its latest product releases: the Navitimer 806 re-edition, the Navitimer Automatic 41, the Premier Norton collaboration, and the new Superocean.
Potential customers and industry experts were identified via Twitter’s targeting capability. Breitling was then able to reach them via a Promoted Trend for the hashtag #Baselworld2019.
Breitling and its agency Wavemaker ran Video Website Cards for the watches, which was aligned with the global communications activity surrounding the launch of the watches. Altogether, Breitling released a 60-second video for a new watch each day over a six-day period.
Each video told the story behind the watch while close-ups of both its interior and exterior were created to emphasise design quality and workmanship.