Bleach Soul Rising (@Bleach_SR) is a mobile MMORPG (massive multiplayer online role-playing game) based on the popular anime series Bleach.
Gaming inspires more than a billion tweets each year and is one of the most popular topics. Gamers come to Twitter for news about their favourite titles, as well as upcoming announcements - making it the perfect platform to engage gamers in Japan.
Engaging Meetsocial Group allowed Chinese game developer Kunlun Group to leverage on the knowledge, expertise and best practices of an established agency partner of Twitter. They knew they had to turn to Twitter in generating buzz, building awareness for the launch and connecting with Japan’s gaming community.
The KPIs for the campaign were impressions, pre-registration numbers and app downloads. Meetsocial Group proposed the following Twitter advertising solutions: Promoted Account, Promoted Video & App Card to increase awareness and allow users to easily install the game on their mobile device.