Bigo Live’s #BeforeIGetOld campaign dominated Twitter for two days in Malaysia and Indonesia, and many users enthusiastically joined in. In Indonesia, the hashtag achieved 3.9 million trend impressions, with a 3.5% engagement rate. Malaysia’s trend impression numbers were over 700,000, and achieved an engagement rate of 4.3%. The brand more than doubled its follower numbers by the end of the campaign, with a 110% increase. Bigo Live credits Twitter’s capacity to target and reach the ideal audience with the campaign’s success.