December 12 has become one of the biggest annual online shopping days in Asia. To take advantage of its sales potential, leading online fashion retailer Zalora Singapore (@ZALORASingapore) planned a one-day promotion offering huge discounts to its customers. The brand turned to Twitter to build awareness, boost app downloads, and drive sales.
@ZALORASingapore targeted its fashion-focused audience of women aged between 18 and 65 years old with a series of Promoted Tweets using the hashtag #1212OnlineFever. The brand used App Cards with a strong call to action to encourage downloads. The campaign included Tweets with images and videos of products on offer from its top brands.