Research

The Conversation:
Twitter Trends Indonesia

 

 

 

Twitter Trends in Indonesia

What are people on Twitter in Indonesia talking about?

The world around us is changing. Fast. But how fast? And where is it all going?  Millions of conversations are taking place on Twitter everyday. Discover how the talk on Twitter in Indonesia can give us a window into culture and show how brands can stay ahead of what's happening and engage with these conversations in a meaningful way.


Millions of Tweets. Limitless insight.

Data tells us that the most culturally relevant brands perform the best1. Twitter’s outsized role in cultural moments and conversations drives engagement and impact for your brand. There’s never been a more important time for your brand to connect with the evolving conversations happening on Twitter.  

So we analysed millions of Tweets from Indonesia over the last three years2 to get a better understanding of what people on Twitter Indonesia are talking about. 

From Wellbeing, Creator Culture, and Everyday Wonder to Our Planet, Tech Life, and My Identity, we discovered six cultural trends and conversations on Twitter in Indonesia that are shaping our future.

Conversation Highlights

Preview the six trends below and discover how they can help your brand stay ahead of what's happening.

Wellbeing: Embracing and empowering the journey towards self-care and self-acceptance.

“Getting by” isn’t enough anymore. Collectively, Indonesians are redefining what wellbeing means to them and how it can be integrated into their everyday lives.

Creator Culture: Championing creativity by uplifting the ideas and voices shaping it.

Blurring the lines between work and play while daring to carve their own paths, a new generation of entrepreneurs and everyday makers has emerged. Some are driven by need, while others by interest and inspiration.

Everyday Wonder: Living with positivity and compassion to help escape or elevate the everyday.

As Indonesians seek comfort amidst uncertainties and challenges, many are looking for ways to understand and connect with one another. Some escape into fantasy worlds while others turn to astrology and folktales. 

One Planet: Supporting a more sustainable future with a desire to do better, together.

While the environment and sustainability aren’t new conversations, they have entered the mainstream. As Indonesians become more knowledgeable and empowered, they’re voicing their concerns and forging conversations in hope of making a difference.

Tech Life: Share your vision for the future to create a more connected way of life.

Irreversible and widespread integration of tech into our everyday lives has inspired a new dialogue about the way we live, work, and create.

My Identity: Empowering people to embrace their individuality and speak up for their values.

People are feeling more supported — and celebrated — to be their true self. And Indonesians become emboldened to stand by their beliefs and voice their concerns — purposefully, truthfully, and authentically.

Learning more about these conversations can help us discover what’s on people’s minds and can help brands stay ahead of the curve.

Ready to connect with what’s happening?

 

Download the Twitter Trends Indonesia report now.


Source
:

1 Kantar, commissioned by Twitter, Cultural Relevance Research, Dec 2019, USA, Base = 100 US brands tested. Methodology: Correlation analysis, which shows the strength of the relationship for overall brand cultural relevance scores (NatRep) and Q3/Q4 brand revenue (source: Google Finance & secondary sources).

2 Source: Circus Social, commissioned by Twitter, The Conversation: Twitter Trends, supplemented by additional data from Brandwatch. Data period: July 2018 through Jun 2021, Indonesia.

July 28, 2021

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