Research

The Conversation:
Twitter Trends in India

Twitter Trends in India

What are people on Twitter talking about?

Our consciousness is evolving and fast. Millions of conversations are taking place on Twitter in India everyday. In order to engage with these conversations in a meaningful way, it is imperative for brands to understand what people are talking about.


Millions of Tweets. Limitless insight.

There’s never been a more important time for your brand to connect with conversations happening on Twitter.  

So we analysed millions of Tweets from the last two years to get a better understanding of the evolving cultural trends shaping our future.

Wellbeing, Creator Culture, Everyday Wonder, One Planet, Tech Life, and My Identity emerged as the 6 key cultural trends.

Twitter’s outsized role in cultural moments and conversations drives engagement and impact for your brand. 
 

73%

correlation between the cultural relevance of a brand and its revenue*

*Source: Kantar, commissioned by Twitter, Research on Cultural Relevance, December 2019, USA Base = 100 American brands analyzed Methodology: Correlation analysis showing the strengths of the relationship of scores of cultural relevance of global brand (NatRep) and brand income T3 / T4 (source: Google Finance and secondary sources).


Here is a glimpse of the 6 key trends that are driving the conversation on Twitter:

Wellbeing: Embracing and empowering the journey towards self-care.

Creator Culture: Championing creativity by uplifting the ideas and voices shaping it.

One Planet: Supporting a more sustainable future with a desire to do better, together.

Everyday Wonder: Living with positivity and compassion.

Tech Life: Share your vision for the future to create a more connected way of life.

My Identity: Empowering people to embrace their individuality and speak up for their values.

Learning more about these conversations can help us discover what’s on people’s minds and can help brands stay ahead of the curve.

Ready to connect with what's happening in India?

 

Download the Twitter Trends report now.

July 27, 2021

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