HBO hit it out of the park with the “Westworld” season three campaign.
Over 37,000 people in the US and 60,000 people around the world opted in to the custom Branded Notifications campaign between March 13-16 2020 to have IBM Watson™ artificial intelligence match them with one of six “Westworld” hosts.4
By immersing fans of the show into the “Westworld” universe, HBO reignited excitement for the premiere after a two-year wait.
In the US, #WelcomeTo2058 received +68% more Trend Takeover+ impressions compared to the benchmark.5
By the end of the season, +290% more people Tweeted about the finale compared to the season two finale. And globally, there were triple the mentions of the campaign in just three days compared to the show’s final trailer.6
Plus, the campaign garnered enough positive attention that it also won the category of Best campaign from the future as part of Twitter's 2020 Best of Tweets Awards.
It was a successful campaign and a nail-biting season all the way to the finale. Now, we wait for season four.