The campaign delivered a total of 27.2 million impressions. The video view rate for Amplify Tweets was 19.65%, peaking as high as 22.09%. The Promoted Video view rate averaged 20.36% and peaked at 25.67%.
The tangible result for @VodafoneUK was a significant uplift in mobile content plan sales during and after the campaign — up to a 159% increase in daily conversions on their content-rich Red Value plans.
Based on this success, @VodafoneUK will continue to use Twitter Amplify to keep engaging users and to find new ways to interact with sports fans through its @SkySportsNewsHQ partnership.