Phone service provider MetroPCS (@MetroPCS) is the official wireless sponsor of the Ultimate Fighting Championship (UFC). The company sees Twitter as a vital channel to extend their UFC partnership. For a much-anticipated fight, @MetroPCS turned to Twitter again to engage avid UFC fans with an exclusive, behind-the-scenes look at the life of fighter Ronda Rousey (@RondaRousey).
Twitter’s live video broadcasting app, Periscope, makes it easy for brands to engage customers with exclusive real-time content. @MetroPCS used Periscope to offer UFC fans uncut access to Ronda as she prepared in Australia, went to photo shoots, and officially checked in for the fight.
A consistent posting cadence kept content fresh, and allowed @MetroPCS to build awareness about the brand’s Periscope account. When it was time for the main event, fans of the UFC and @MetroPCS received a live, over-the-shoulder view of Ronda walking out to the Octagon.