In 2018, the world fell in love with Simon, a high school student whose LGBTQ love story inspired the Hulu spinoff “Love, Victor.”
When Hulu was getting ready to release this new original series, it was important for them to drive awareness for the show and reach younger audiences. And because 60% of people on Twitter feel more connected to others when they watch a live-streamed event on social media, turning to Twitter for the launch of “Love, Victor” would be key to the show’s success.
The solution? Hulu premiered the first full episode of the series exclusively on Twitter before it officially premiered on Hulu’s service. They also hosted a live “Love, Victor” watch party where the cast could engage in a Q&A with fans.
Here’s how they did it.