In 2018, Xfinity (@Xfinity) released its newest Wi-Fi device, the Xfinity xFi Pods. Although the xFi Pods provided superior Wi-Fi coverage compared to its competition, Xfinity needed to dimensionalize this advantage to its target audience.
Knowing that people come to Twitter to talk about what’s happening in the world, Xfinity analyzed conversations happening on the platform and recognized an important insight: nothing’s scarier than a Wi-Fi dead zone. So, in order to connect with this audience, Xfinity launched a stunt campaign on Twitter featuring its xFi Pods, leveraging Twitter’s power to connect brands launching something new with an engaged and receptive audience.
Xfinity decided to stream an investigation of America’s most haunted house live on Twitter — powered by its xFi Pods. Using a mix of Twitter ad products, Xfinity teased the investigation, sparking anticipation amongst its audience and driving awareness of its xFi Pods.