How Uber used Twitter to get the word out about the campaign for good
How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move.
According to a Twitter survey, 81% of people on Twitter agree that brands should use their position to effect positive change.1
And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself as a force for good and #MoveWhatMatters.
To help those in need, Uber committed 10M free rides and food deliveries to those impacted the most by the crisis. The brand worked with food banks, hospitals, and restaurants to #MoveWhatMatters, delivering rides and food for health care workers, seniors, and other people in need.
In addition to free rides, the brand encouraged people who could stay home to do just that to slow the spread. Here’s how Uber used Twitter to amplify its efforts to #MoveWhatMatters within local communities and encourage people to stay home: