Samsung Australia (@SamsungAU) wanted to increase its brand recognition and help people learn more about its televisions. With various technologies, sizes, and shapes available, as well as people’s varied viewing preferences, Samsung saw an opportunity to develop an experience that would help people find the right TV. Samsung decided to create a chatbot in Direct Messages that allowed the brand to ask people their viewing preferences and provide them with personalized TV and accessories recommendations.
Samsung leveraged Direct Messages on Twitter to create a chatbot which allowed the brand to deliver personalized TV recommendations at scale. Samsung then used the Direct Message Card to run an advertising campaign that targeted people interested in TV, movies, video games, and sports to let people start chatting with the bot in a single click.