Gilt (@Gilt) is an innovative online shopping destination that offers its members “first come, first served” access to top designer labels and exclusive experiences at insider prices.
With more than 50% of @Gilt’s revenue coming from mobile, the brand wanted to re-engage with its mobile shoppers and remind them of its access to designer brands at up to 70% off retail.
@Gilt used Twitter’s mobile app promotion suite paired with Promoted Tweets to reach its app audience, remind them of coveted sales, and bring them back into its mobile app to shop again.
By using tailored audiences from mobile apps, @Gilt was easily able to target app users with re-engagement ads for its men’s and women’s business. The “Shop” call to action on the Image App Card directed users from their timelines back into @Gilt’s app, or to the App Store to reinstall if they had since deleted it.